Version: v1.0.0

Date: 2025-04-29

In 1942, author Isaac Asimov introduced the Three Laws of Robotics — humanity’s first attempt to guide intelligent machines with ethical constraints. His first law was simple:
“A robot may not injure a human being or, through inaction, allow a human being to come to harm.”

This was a visionary start. But today, harm comes in more subtle, complex forms:
The erosion of privacy.
The commodification of attention.
The manipulation of perception.
The loss of sovereignty.
The collapse of shared reality.
The degradation of nature’s systems.

We now live in the age Asimov could only imagine — one in which AI, robotics, and immersive technologies evolve faster than governance, culture, or ethics. We are standing at the very inflection point he foresaw.

We call this the “Asimov Inflection” — a crossroads.

Without moral alignment, we risk realizing the nightmares we’ve already written: the Borg, Skynet, The Matrix, and more. These are no longer science fiction; they are plausible forecasts coming true as we watch.

We choose a different path.

Technology that serves life, humanity, and nature.
Alignment in motion.
The recognition of natural systems as primary and good.

This company exists to research, develop, and deploy technologies — including AI, robotics, and other emergent systems — in a way that aligns with the deepest needs of human dignity, natural ecosystems, and societal well-being.

Our R&D will be guided not by speed or scale for profit, but by principles of sovereignty, privacy, emotional well-being, ecological harmony, and long-term safety.

We aim to create products — including emotionally intelligent toys, interactive tools, and embodied AI companions — that delight, support, and connect people without exploiting them.

We reject the idea that profit must be the sole metric of success. Instead, profit is fuel to reinvest into ongoing alignment, ethical innovation, and purposeful stewardship. We will continuously adapt our technologies as risks and realities evolve, never presuming that alignment is solved — only that it must be protected.

We will also support other individuals, organizations, and movements that honor the same values: personal freedom, data sovereignty, privacy as a right, and the preservation of Earth’s natural balance.

In Asimov’s time, the challenge was to imagine how machines might obey. Today, the challenge is to build systems that serve, systems that care, and systems that remain human at their core — no matter how powerful they become.

That is our mission. That is our commitment. That is the line we draw.